Business owner, creator, editor, digital genius and hands down the sweetest girl in New York, we spend a morning with Rachael Yaeger.
With a head start at super agency Gin Lane, Rachael launched her digital agency Human NYC early last year. Alongside managing social media for Adidas Women, Rachael has led digital launches for some of our favourite lifestyle labels including Stella McCartney and Saturdays Surf NYC.
As if running a small business isn't enough, Rachael has also lovingly created the sweetest project called The Working Pair. Offering a behind the scenes insight to the lives of some of New York's most talented creative couples, their work, their homes and how to balance it all - The Working Pair is just another example of Rachael's talent for story telling on a digital level.
And, did we mention she also has THE cutest style? Some pics we took of Rachael in her Wooly Hobes during our studio visit to the new space Human is sharing with friends RoAndCo on Grand St, Little Italy. We can happily say this is the studio of our dreams too.